Los Angeles, California, March 19, 2011 - Customers shop for decorated eggs for the Persian New Year at the Jordan Market Beverly Hills. ..Nowruz, the Persian New Year, marks the first day of spring and the beginning of the Persian calendar. It is marked by Haft Sin, or the seven S's, which include sabzeh (wheat, barley or lentil sprouts growing in a dish - symbolizing rebirth); samanu (a sweet pudding made from wheat germ -symbolizing affluence); senjed (the dried fruit of the oleaster tree - symbolizing love); s?r (garlic - symbolizing medicine); s?b (apples - symbolizing beauty and health); somaq (sumac berries - symbolizing the sunrise); serkeh (vinegar - symbolizing age and patience). Each of these items are laid on a table in the home. Other items include decorated eggs, symbolizing fertility, a mirror symbolizing cleanliness and honesty and a bowl with goldfish, symbolizing life within life. .